“The golden rule for every business man is this: put yourself in your customer’s place.”

- Orson Swett Marden

 

The customer-centric experience is crucial when it comes business, no matter the industry that you’re in. Thanks to the internet being available even on the go, customers have access to more options than ever and oftentimes, the only thing separating you from the competition is the experience your customers receive. Examining these three specific aspects can help ensure both a positive and noteworthy customer experience with the potential of deeper customer loyalty and the ability to convert browsers into buyers.

Consistency is Key

Does the logo on your business card, signage, website, products and vehicles look the same? All of this contributes to the customer’s experience and affects their trust in your products and service. Create a checklist to make sure your brand looks and feels the same across all channels.

Make it Easy

Simplify your customer’s experience to make it easier and more desirable for them to do business with you. If you often have long lines, consider adding digital signage that both notifies and amuses. If you have a large office, guarantee that your wayfinding system and directory effortlessly guides people around the facility. Take note of the number of steps your customers must take to purchase or complete a transaction with your business. Strive to keep both the online and in-store process as smooth as possible.  

Be Transparent

Promote the values and mission of your company to help build trust in your brand.  While it may be easiest to communicate this via your website, it often makes a stronger impact to visually demonstrate it through wall graphics, posters and digital displays in your office or storefront. This step is similar to the previous concept of making it as easy as possible for your customers. Rather than forcing your customers to look up information, details, and pricing (where they can easily find information on your competitors, too), provide all the necessary information right in front of them.

Imagine your own experience as a customer and what is necessary to drive you to buy or interact with a brand. Make your customer experience a priority. If you need some creative ideas for enhancing customer experience, we are ready and willing to help you here at McNamara Signs. Give us a call today!