It is absolutely crucial for the success of your business to ensure that your brand goes well beyond simply a logo. Your brand should be present in every aspect of what you do. From websites, magazine and newspaper ads to large scale billboards and promotions, your brand should be visible to all those that can see it to help better grow your business. An easy way to show your branding is with custom made signs. McNamara Signs is capable of tackling any of your branding needs, particularly your signs.

A survey commissioned by FedEx Office in conjunction with Ketchum Global Research & Analytics measured the importance of signage and its impact on consumers. This particular survey detailed the decision process that consumers go through prior to visiting your place of business and making a purchase. Another survey conducted by the Economic Center, University of Cincinnati, measured the impact on business owners across different industries.

These surveys found that:

• 76% of consumers (nearly 8 in 10) said they had entered a store or business they had never visited before based simply on its signs. (FedEx)
• 75% indicated that they had told others about a business simply based on its signage. (FedEx)
• 68% of consumers believe that a business’ signage reflects the quality of its products or services. (FedEx)
• 67% of the consumers said they had purchased a product or service because a sign caught their eye. (FedEx)
• 60% of consumers said that the absence of signs may dissuade them from entering a store or business. (FedEx)
• 60% of businesses reported that changing the design or improving the visibility of signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%. (U. Cincinnati)
• 52% of survey respondents indicated that poor signage (poor quality, misspelled words) prevented them from entering a place of business. (FedEx)
• 38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location. (U. Cincinnati)
• Legibility was chosen by both consumers and businesses as the most important characteristic of signs. (U. Cincinnati)

As you can see, the numbers are there. Signs provide consistent advertising for your business. McNamara Signs can handle any type of sign your business may need, so give us a call at (206) 284-0809 to find out how we can help get your brand recognized.